Ben Larzabal
Guides
Kill BugsBe your own exterminator (without getting rid of bees or butterflies)
2 chapters
The Leverage PlaybookUnderstanding the fundamental mechanics of how effort translates into outcomes.
2 chapters
Essays
An Ode to QuestionsThoughts on the better half of thinking
Your ad’s job isn’t to sellIt’s a first date. Don’t propose.
Agreements run deeper than decisionsThe group you're in has a mind of its own
Any CupA slow surrender to beauty
An Audience Is Not a FollowingAttention and influence play by different rules
You don’t have to chase attentionBuild demand that outlasts your effort
Against the Cult of EfficiencyLet time lie fallow
Life is WorkMake it good
© 2026 Story Shaped Life, LLCI vibe coded this website using Subframe and Claude Code.